Today I would like to share with you my thoughts about a piece of news I read about this morning: Starbucks is opening in Italy.
Let me quickly summarize the article for you: it basically said that Starbucks will open just one store as a test, to see if the concept works here and if they can open other stores in other different cities. The first store will be in Milan and then, as I said before, if it works they will also open in Bologna, Rome, Turin, Florence and Pisa. So Starbuck’s future in Italy is in the hands of the capital city of fashion.
Here you can read the short article in Italian.
Now, I am a bit excited about this because let’s admit it, when I travel I always look forward to drinking a good frappè or anything from Starbucks. But there lies the problem: I like it when I travel and go abroad. In Italy we have a strong coffee culture that would really crash with the type of coffee and beverages Starbucks offers. When tourists come to Italy, I think they would like to experience the real espresso and not drink what they have at home too. That may sound weird but I have noticed a lot of tourists going to eat at Hard Rock Cafè in Rome (which I visit quite often when I am in Rome!) which offers typical American / Tex-Mex food that they probably eat everyday at home. Now, what is the point of visiting Italy and going to eat hamburgers? Anyway, that is a whole different type of discussion!
Going back to Starbucks, will it succeed in Italy? I really have mixed feelings about this. What do you think? I would love to hear what you think about this. Leave a comment below!
Italian: Oggi voglio condividere con voi la mia opinione riguardo ad una notizia di cui ho letto proprio stamattina, ovvero che Starbucks aprirà in Italia. In breve l’articolo dice che il primo punto vendita di prova sarà a Milano e se tutto va bene è ha successo in ambito milanese, verranno aperti anche altri punti vendita a Roma, Bologna, Pisa, Torino e Firenze. Che ne pensate? Io sono contenta da un lato, ma dall’altro lato no. La globalizzazione continua imperterrita… Purtroppo tutto è ovunque è quindi non c’è quasi più l’eccitazione di scoprire negozi diversi da quelli che conosci quando vai all’estero. Ora non sarò più entusiasta per un frappè.
Do you want me to make a video about this? A sort of first impression or reaction? Let me know 🙂
you might also like: